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"ARE WE BUILDING A F*CKING SPACESHIP?!"

... bellowed a CIO at a well-known UK company, as he found himself cornered on a grey Friday afternoon by a pack of ruthless digital transformation experts, brandishing the gargantuan implementation cost of his program.


A spaceship, you ask? Not by a long shot. They were, in fact, cobbling together a new edition of his Silicon Valley CRM instance, which bore an uncanny resemblance to the previous model. And all for a cool £4.5 million.


At such a wallet-busting price, it was hard to begrudge the man a momentary volcanic eruption of rage. But it wasn’t just the CRM transformation team that were to blame.


Years of his team pegging on more and more Silicon Valley SaaS products meant that the company’s data was spread across a hodgepodge of completely different systems. All of them needed their own experts, all of them had to be integrated, it became a Frankenstein’s monster and an incredibly expensive thing to fix.


The fact is that the costs of corporate tech ownership are now eating well into the value they provide. And that eating is not going to stop unless the customers look for better ways of doing things.


So if it's sound like they're ripe for disruption, that's because they are ripe for disruption. Why? Generative AI. Why pay $165 per user per month for software that you can build yourself with artificial intelligence?


And that reality is already emerging. You can check out Moshun's AI-generated CRM to get a sneaky glimpse of the exciting possibilities that lay ahead.


“I’m in bed with the devil”, the CIO later groaned, as the target completion date was shifted out again and again. Will these kind of groans be a thing of the past soon?





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