10 years ago you’d have been as mad as a sack of spiders to try and build your own CRM or CPQ system.
But thanks to advances in generative AI over the last year or two, being able to build a. completely custom CRM system is tantalisingly close.
And it’s not just CRM that can be built custom. Let’s take a look at the typical corporate tech stack:
Looks like a mess right? 23 integrations on that example, and that’s assuming that the CRM can handle all Sales, CPQ and Service activity, which definitely isn’t always the case.
This kind of architecture will require all kinds of different expertises to build, will be expensive to maintain, and it won’t be long before a digital transformation expert is telling you to rip it down and start again. And at the moment that's the norm.
So let’s see if we can simplify it.
Let’s use:
A MongoDB back end which acts as a store of all the relevant company data
A Moshun front end built and iterated using generative AI
An API gateway with a microservices architecture to do the external stuff, like sending email or SMS when the user takes a specific action on the Moshun front end
Looks a lot simpler right? That’s because it is. And scalable. And customisable to the nth degree. And costs far less to build and maintain.
In the next few years businesses will increasingly look towards custom to get more value for less. Get a competitive edge by starting now.